Building Storybrand framework for your marketing campaigns is easy. But the problem lies on how you can use it effectively. That’s why a Storybrand guide is here to help you.
StoryBrand Guide – Your Business Success Guide
We all know what a guide is in life. It can be a person, a product, a book or something that leads us to a destination. StoryBrand, a company that helps businesses clarify their messages, recognises this principle and has a StoryBrand Guide that can assist companies in defining their message so that customers listen.
What Is a StoryBrand Guide?
Certified by StoryBrand, they guide a business in building Storybrand framework that can help a business clarify their marketing using the StoryBrand framework. A StoryBrand guide can help your business in the following ways:
- BrandScripts: Clarify your brand message, as Donald outlines in the book. In this step, I will guide you through the 7 story messages to ensure you have the perfect message for your brand. A BrandScript can be developed for products, customer personas, business divisions, even keynote presentations can have more impact if you start with a clear and compelling BrandScript.
- Wire Frame: before building/modifying your website, we must map it out. Here, we carefully craft your message to ensure it connects with the greatest number of potential customers. We also map out your website structure and button placement to optimise lead generation and conversion. Most organisations skip this step; however, this is a costly mistake.
- Website build: Once you have your website mapped out (wireframe), you can give it to your current web designer or have us build it for you.
- Email nurturing sequences; Email is still one of the best converting and highest ROI forms of marketing available today. In this step, we will write a series of emails (to be automated) to build trust/relationships to nurture your lead to the point of purchase.
Do You Need a StoryBrand Guide?
A lot of businesses may not recognise they need help. Small business owners, in particular, are usually too hands-on to be able to sit back and review their business’s marketing strategies to get more sales. And therein lies the problem.
A lack of sales spells the death for a business. Having an effective marketing strategy sounds good, but when does the owner get the time? Throw in family commitments, and there is no time at all.
Lead generation to fuel a marketing plan is just one problem most owners face, but do they have the expertise to design a plan. Since buying the business, they’ve simply just carried on doing what has been done in the past. But if this falters, then they’ll need assistance.
Where can they get help? Do they hire a new full-time staff member to focus on this part of the business or employ a virtual assistant? More time and money, and there’s still no guarantee they’ve got it right. A StoryBrand Guide can save the business owner both time and money over hiring a full-time staff member.
Doesn’t Every Marketing Consultant Do This?
Not all marketing guides are the same. Most can create a plan and introduce an owner to strategies that sound impressive but are generally confusing and cost a lot of money the company doesn’t have.
The fundamental flaw with non-certified StoryBrand Guides is this. They don’t review a business’s primary message to the public. Therefore, they fail to fix the first real issue the company is facing; a confusing marketing message driving the potential customer away in droves. StoryBrand Guides know how to clarify a business’s message, create a brand story and attract customers.
Is a StoryBrand Guide Only For Big Companies?
No, it is also for small companies. The guidance is not about how much money a company can spend, but more about the value the guide provides to the business owner by saving time and providing skills that will lead to the business making more money.
A StoryBrand Guide resonates with their clients. They understand their problems and can empathise with the business owner having either walked in their shoes or can demonstrate they’ve assisted companies with similar issues.
What a StoryBrand Guide Needs
Like in cooking, there is a recipe for business success. You need all the right ingredients to get the best results. Each of the ingredients needs to be measured. If you were baking a cake, too little milk or butter would make the cake dry. Use plain flour instead of self-raising flour, and the cake doesn’t rise.
In business, a lack of empathy and authority in a guide would also be disastrous. A business’ profits may not rise.
Empathy and Authority
As mentioned above, your guide needs to have either walked in your shoes before or can demonstrate they’ve helped people just like you. You need to get the right feeling; a connection. People do business with people.
Secondly, you must feel confident that your consultant can do the job you are employing them for. Check out a StoryBrand Guides website and see if they have any testimonials from clients. Has the guide been in the press or trade journals for helping people just like you?
Infusionsoft, a software company, has an authority statement on their website that reads:
20,000 people thrive with Infusionsoft
Immediately you know there are a lot of people doing well with Infusionsoft. That’s authority.
But the authority shouldn’t be overdone. Too much power makes a consultant appear arrogant. The focus tends to shift to them and not their customers. It would appear that they are the hero, and they are here to save you if you get that feeling – run. That service provider doesn’t have your best interests at heart.
See how our team can drive an insane amount of highly targeted traffic to your website and then convert it.
Most websites don’t convert, your’s will.
SEO that ranks:
Get on the first page of Google, guaranteed.
Ads that work:
Clear predictable returns.
Our team will create the images, write the articles and grow your brand.
What Can a StoryBrand Guide Offer?
A plan. Clearly understanding a business owner’s needs and putting a strategy into an actionable plan differentiates what marketing consultants often don’t do.
At StoryBrand, it was identified that people like written plans. It gives them confidence moving forward because it eliminates confusion and provides clarity for all parties. StoryBrand Guides offer two types of plans.
This plan clearly defines the steps a customer needs to take to move to the next level.
The guide shows this as a list of things they’ll do for the business owner. This might include conducting research; customers will be surveyed, online and offline marketing options. The plan will be presented by a specific date, and there may be a periodic follow-up or consulting calls during the marketing process.
These items form a checklist of sorts that the customer can tick off while keeping the guide accountable.
Business owners are strapped for time, money and, when it comes to market, expertise. They can decide to carry on the way things have always been done or bring in an expert to help accelerate their business.
Getting an outside consultant is a minefield to navigate. There are marketing consultants, and there are guides.
Hopefully, a marketing consultant can provide a marketing solution using tools, advertising, and other marketing strategies to achieve the desired result. But in some ways, they provide a band-aid solution to a bigger problem.
A StoryBrand Guide (schedule a call) on the other hand, looks at a company’s message, offers a solution to clarify that message further so that visitors to the company’s website are not confused, don’t waste energy in trying to decipher what the business does and stick around longer.
With this in place, the guide can then offer a plan to the business owner addressing their problem and how they can solve the issue, having demonstrated they have the expertise to carry out the task.
Check out some of our StoryBrand Marketing services here and take the first step to Marketing Clarity.