Let’s talk about the 7 Part Framework of StoryBrand.
Getting your website, social media and online marketing correct is a struggle for most business owners. You look for solutions and find it hard to get what you need and know what to do. You want to be a more confident online marketer and start making sales through your website.
You’ve heard about the 7 Part StoryBrand Framework and are wondering if it will help you fix your marketing?
You’re stuck on what to do, your social media management isn’t working, and you’re getting no leads from your website. You’re seeing your competition grow and wondering what they’re doing differently to you.
Most businesses fail online because they don’t realise there is a marketing secret used by top brands that take the customer on a journey to purchase.
This journey starts with a problem that only you, the business owner, can fix. You want to understand the sequence of events that must happen to help the customer make a buying decision. The 7 Part StoryBrand Framework is that formula.
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THE MISTAKE MOST MAKE
The 7-Part StoryBrand Framework gives you clear steps that must happen on your website and the theme of your marketing to help your client make a buying decision. You understand that in business, your role is to fix your client’s problem. The mistake happens when businesses try and fix the problem too soon.
Think of it this way. Your customer is the life partner you have been looking for and waiting for.
You have been dreaming about someone like them for a long time, and now you have finally found them. They are precious to you, and you don’t want to stuff it up.
This is where the mistake happens.
Rather than courting your customer, you go straight for the juggler. You ask for the sale. You do this before you know anything about them. Of course, your customer leaves and goes to your competition not because you scared them off but because you removed the one thing the customer needs more than anything else…
“To be understood.”
You give the answer before allowing the customer to give you the challenges they face and the problems they battle. You miss the opportunity for the relationship to grow and for them to feel like you truly know them. The 7-Part StoryBrand Framework will help you get this right.
“Your job is to understand your client and then convey that you understand them on your website, your emails and your social media.”
INCORPORATING THE 7 PART STORYBRAND FRAMEWORK WILL HELP YOU DO THIS.
Let’s have a look at how the Framework looks:
The StoryBrand Framework has been used by writers/playwrights for centuries to grab audiences’ attention and compel them to keep reading/watching. You can always tell when someone is a good writer: they keep your attention. This happens because they follow a Framework similar to what StoryBrand has laid out.
This is what you can now incorporate in your website and business marketing.
THE 7-PART STORYBRAND FRAMEWORK:
(Check out our YouTube Channel if you haven’t already.)
Start with the hero: the customer.
The hero is the customer, not the company or the product. We will introduce who the product/company is later. In movies, they’re the main character, and in a good film, you are introduced to them almost immediately, and the creators want you to connect with them quickly. You see their stable life and happiness or the desire for happiness.
Has a problem: The reason they’re searching.
The Framework helps you work out the actual problem your customer is facing. In the movies, you would notice that within minutes of meeting the main character, there is a sense of impending doom or a problem.
Meets a guide: Someone who can help them overcome their problem.
This is you, the business owner. Many businesses mistake positioning themselves as the hero “how long they have been trading, how good they are etc.” They rarely talk about the customer and the problem they face. In the movie, the guide is the person who will help the hero overcome. As an example, in Star Wars, Yoda is the guide.
Gives them a plan: How they can overcome the problem they have.
In your business, you want to give a plan of overcoming, showing a way forward, e.g., the product you offer. In the movie, it’s to destroy the empire, take down the evil empire or get the girl.
Call them to action: What do they have to do to have their problem taken away?
You will notice on many websites there is no clear call to action. There is no “buy now”, “shop now”, or “book appointment” button.
In Star Wars, the call to action was to train with Yoda and fight Darth Vader. Now your client may not need to save a galaxy, but you need to clarify what they need to do to have their problem go away.
Avoid Failure: they no longer have to worry about the trouble that will come their way if they don’t do something about their issue.
E.g., The possible failure for getting a haircut is embarrassment or not getting the girl or guy because your hair looks terrible.
In the movies, failure generally means something catastrophic. Luke loses, then the galaxy is controlled by evil, or if the boy fails, the girl ends up with someone else, and the boy lives life as a hermit.
Ends In Success = problem taken away.
The person’s hair looks better, and they got the girl or guy. They found the right clothes and could go out and look amazing to the awe of their friends. Whatever the success will be for your client, this needs to be stipulated in your marketing.
In the movie, Luke gets the medal, kills Darth Vader, or the girl gets the boy, and they live happily ever after.
Note that your marketing shouldn’t be about “experience” it should be about “transformation”. How will the life of the individual or company be transformed by taking action and doing business with you? You must take your customer or potential customer on this journey.
It builds their “eager want” and helps them trust you as the person with the answer they need.
If you’re not telling people what their life will look like and be like because of doing business with you, they won’t do business with you. We know it can be hard to work all this out independently. You’re probably feeling a little overwhelmed and wondering if this is the best use of your time as a business owner.
They’re great questions to ask, and that’s why we are here.
Business owners and companies like yours hire StoryBrand Agencies like us to walk them through this process and build their websites, email campaigns and social media management to give them the desired results.
Here’s what you do if you want to take advantage of working with us.
- Schedule a free consultation and take us through your needs.
- We will come back to you with a quote and how we can help.
- The work gets done, and you start to enjoy the results of being more professional online.
My name is James Hannan. A StoryBrand Guide Australia, USA, New Zealand, Canada and UK.